Apparel & Accessories

Client: Reef, San Diego, CA
Product(s) Promoted: Reef Girls Swimwear & Apparel
Distribution: Specialty Retailers, Regional Chains, Department Stores
Number of Stores: 100-plus
Production Run Quantity: 154
Introduction: 1/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 31" x 54" x 24"
Weight: 155 lbs.
Budget Category (U.S.): $601-$650 (display only)
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2008 Contest Declaration

Client: New Balance, Boston
Product(s) Promoted: New Balance NBx Apparel & Footwear
Distribution: Domestic and International Independent Running Shops
Number of Stores: 500
Production Run Quantity: 500
Introduction: 3/14/08
Intended Duration: 2 Years
Dimensions (H x W x D): 71" x 36" x 24"
Weight: 106 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2008 Contest Declaration

Client: Bushnell, Overland Park, KS
Product(s) Promoted: Serengeti Sunglasses
Distribution: Retail eyewear and specialty stores
Number of Stores: 900
Production Run Quantity: 975
Introduction: 2/6/08
Intended Duration: one year or longer
Dimensions (H x W x D): 14" x 11" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration

This eyewear brand, new to the eyewear market, needed a high-end display to position itself among other well-known brands. The modular system is based on an acrylic display case, used as a countertop unit or stacked for a pedestal display.

• Shelves adjust for various product mixes and sizes.
• The wood base uses a dark-stained laminate.
• Storage in the floorstand model includes backstock space.

Design Data

• Producer Concept Designs, Palo Alto, Calif.

Number of displays: 1,104
Distribution: JCPenney stores
Introduction: July 2008
Duration: Permanent
Construction: Metal with multi-colored chrome finishes
Set-up: JCPenney visual merchandising and retail staff members
Comments: YMI Jeanswear created this branded table for JCPenney stores, one of the few dedicated table programs at the chain.