Johnson Outdoors Floorstand
Brand: Johnson Outdoors, Racine, WI
Producer: Mechtronics Corp., White Plains, NY
Product: Watercraft accessories
Display: Modular freestanding fixtures
Key insight: Shoppers and retailers called for a display with one-stop shopping
Comment: Retailers can choose what items this new fixture should carry based on sales data. It is a 6-foot-tall, four-panel rack that can be configured as a wall or floor display.