Smartwool's Try-On Bin
Brand: Smartwool, Steamboat Springs, Colo.
Display company: Concept Designs, Palo Alto, Calif.
Product: Smartwool socks
Display: Canvas try-on bin
Key insight: Smartwool knows consumers think wool socks are itchy. This display lets them try on a soft pair in outdoor stores. The green canvas skin is interchangeable on this sock bin. Retail staff wash the try-on socks.