Mountain Hardwear Jackets Floorstands
Brand: Mountain Hardwear jackets
Key insight: Consumers are willing to go far for warmth -- and their iPhones. These new jackets charge electronics while they heat up.
Solution: Explaining how the batteries work was the battle. This display demonstrates how the battery looks on a live jacket and uses informational signage.
Description: Displays for Mountain Hardwear's new jacket illustrate how the product keeps the wearer warm while charging handheld electronics in the pocket.