Apparel & Accessories

Client: Bulova, New York, NY
Product(s) Promoted: Bulova Accutron watches
Distribution: Fine Jewelry stores
Production Run Quantity: 500
Introduction: 1/1/09
Intended Duration: 6 months
Dimensions (H x W x D): 12" x 3" x 12"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Packaging Specialists, Cheswick, PA

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Design of the Times 2010 Contest Declaration

Brand: Dickies 874 Original Work Pant
Insight: The 84-year-old brand still resonates with workers but needed to create more of an identity.
Solution: Launch a work theme, including displays inspired by construction sites. One display shows the full pant, since research found folded pants are less effective.
Description: A floorstand for the 874 Original Work Pant has an industrial look and can display the garment hanging on a body form or folded on shelves. Also pictured, merchandising at Kmart.