Apparel & Accessories

Client: Curves International Inc., Waco, TX
Product(s) Promoted: Clothing, supplements, branded items, shoes
Distribution: Corperate franchises, worldwide
Number of Stores: 250
Production Run Quantity: 250
Introduction: 4/1/10
Intended Duration: 5-7 years
Dimensions (H x W x D): 82" x 31" x 31"
Weight: 145 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: BlueWater Technologies, Southfield, MI

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Design of the Times 2010 Contest Declaration

Client: Keen Footwear, Portland, OR
Product(s) Promoted: Socks (with left and right custom fitting)
Distribution: Specialty footwear and outdoor stores
Number of Stores: 300
Production Run Quantity: 300
Introduction: 8/1/09
Intended Duration: Several years
Dimensions (H x W x D): 12" x 10" x 21"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Ryan Scott Inc., Greensboro, NC

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Design of the Times 2010 Contest Declaration

Client: Revolution Eyewear, Simi Valley, CA
Product(s) Promoted: High-end branded sunglasses
Distribution: Brand stores, eyewear boutiques, opticians, independant retailers
Number of Stores: 400
Production Run Quantity: 400
Introduction: 9/9/09
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 10" x 13"
Weight: 13 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: International Display Co., Pawtucket, RI

Client: Stihl Inc., Virginia Beach, VA
Product(s) Promoted: Stihl Protective Apparel
Distribution: Stihl Retail Stores
Number of Stores: 260
Production Run Quantity: 260
Introduction: 5/1/10
Intended Duration: Several years
Dimensions (H x W x D): 76" x 24" x 37"
Weight: 65 lbs.
Budget Category (U.S.): $351 - $400 (display only)
Producer: Ryan Scott Inc., Greensboro, NC

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Design of the Times 2010 Contest Declaration

Client: Bulova, New York, NY
Product(s) Promoted: Bulova Accutron watches
Distribution: Fine Jewelry stores
Production Run Quantity: 500
Introduction: 1/1/09
Intended Duration: 6 months
Dimensions (H x W x D): 12" x 3" x 12"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Packaging Specialists, Cheswick, PA

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Design of the Times 2010 Contest Declaration

Client: Suunto America, Ogden, UT
Product(s) Promoted: Suunto watches and companion products
Distribution: Sporting goods stores, specialty stores, outdoor retailers
Number of Stores: 500
Production Run Quantity: 800 3x Displays, 300 6x Displays
Introduction: 6/15/09
Intended Duration: 3-5 years
Dimensions (H x W x D): 6" x 11" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Concept Designs Inc., Palo Alto, CA

Client: Foster Grant International, Smithfield, RI
Product(s) Promoted: Sunglasses
Distribution: Walgreens
Number of Stores: 1,700
Production Run Quantity: 1,800
Introduction: 1/2/10
Intended Duration: 3-4 months
Dimensions (H x W x D): 60" x 37" x 18"
Weight: 45 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Abbott-Action Inc., Canton, MA

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Design of the Times 2010 Contest Declaration

Brand: Dickies 874 Original Work Pant
Insight: The 84-year-old brand still resonates with workers but needed to create more of an identity.
Solution: Launch a work theme, including displays inspired by construction sites. One display shows the full pant, since research found folded pants are less effective.
Description: A floorstand for the 874 Original Work Pant has an industrial look and can display the garment hanging on a body form or folded on shelves. Also pictured, merchandising at Kmart.