Alcohol

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: In the Bass off-premise bag of tricks was this standee, launched for the year's second-biggest beer-drinking day. Other pieces included base wraps, case cards, cooler stickers and inflatable bats. T-shirts and banners were sent to on-premise locations.

Client: IMS for Diageo, Stamford, Conn.
Producer: Rapid Displays, Chicago and Union City, Calif.
Comments: The doors on this house opened to reveal an Elvis lookalike partying inside. Note the door knockers, which are replicas of Captain Morgan himself. The pole topper was designed to ship 95% pre-assembled so retailers could set it up in fewer than five minutes. More than 1,070 units were produced.

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: Boddingtons' ability to turn a phrase is illustrated by this year's "Dig Up Some Cold Boddies" campaign, which includes this coffin and a case card.

When a customer approached this display, a motion sensor activated a battery-powered motor. The lid opened, and a monster hand emerged with a Coors Light (like "Thing" from "The Addams Family" television show). The lid closed after a few seconds and reopened for the next unsuspecting customer.
Producer: Crew Design, Kent, Conn., produced nearly 3,015 units

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: Boddingtons' ability to turn a phrase is illustrated by this year's "Dig Up Some Cold Boddies" campaign, which includes a coffin and this case card.

Spends $250,000 on P-O-P; $800,000 overall