Alcohol

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 1,100
Production Date: December 2006
Comments: Sent specifically to on- and off-premise locations in Texas, this neon is 6 feet wide and has a lifespan of three years.

Client: Promotional Resources for Gallo Winery, Modesto, CA
Producer: The Inflatable Marketplace, El Cajon, CA
Size of Run: 1,150
Production Date: January 2007

Client: Anheuser-Busch, St. Louis
Producer: Rapid Displays, Chicago and Union City, CA
Size of Run: 4,162
Production Date: November 2006
Comments: This case stacker continues Michelob's 12-year tradition of providing a fireplace as the brand's key holiday merchandising vehicle.

Client: Constellation Wines U.S., San Francisco
Producer: ICON Design and Display, Santa Rosa, CA
Size of Run: 1,075
Production Date: February 2007
Comments: This display is constructed of such high-quality wood materials that it is offered to dealers loaded, to be used as an end-user item at the end of its promotional life.

Client: Remy Cointreau USA, New York
Producer: Meyers Display, Minneapolis
Size of Run: 800
Production Date: June 2006
Comments: A split screen floorstand: One half highlights the Fine Oak bottles, the other Sherry Oak, each against its respective wood color.

Client: Heineken USA, White Plains, NY
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 1,000
Production Date: July 2006
Comments: Designed for a number of music venues across the country, the retro record player (with actual record) caught the eyes of concertgoers. Light shines through the wall unit, projecting an image of a spinning record.

Client: The Integer Group, Lakewood, CO
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 350
Production Date: May 2006
Comments: This distortion-formed, screened plastic sign with neon and LED chase lights helped to anchor case stacks of Coors Light in off-premise locations.

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser
Distribution: Liquor Stores
Number of Stores: 600
Production Run Quantity: 734
Introduction: February 2006
Intended Duration: 3 months
Dimensions (H x W x D): 11" x 22" x 26"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Meyers, Minneapolis, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications, Wood Dale, IL, for Miller Brewing Co.
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 459
Production Date: August 2006
Comments: This sign for on-premise accounts uses both LEDs and fluorescent tubes as light sources.