Alcohol

Client: Constellation Wines U.S., Concord, CA
Product(s) Promoted: Cook's Sparkling Wine
Distribution: Liquor stores and supermarkets
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 11/1/07
Intended Duration: 2 months
Dimensions (H x W x D): 86" x 36" x 36"
Weight: 35 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Various Miller Brewing products
Distribution: Liquor Stores
Number of Stores: 1,400
Production Run Quantity: 1,400
Introduction: 3/10/08
Intended Duration: More than 12 months
Dimensions (H x W x D): 24" x 48" x 12"
Weight: 15 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Chicago, IL
Product(s) Promoted: Milwaukee's Best Light Beer
Distribution: Bars and restaurants
Number of Stores: 373
Production Run Quantity: 373
Introduction: 3/15/08
Intended Duration: 5 years
Dimensions (H x W x D): 27" x 25" x 7"
Weight: 17 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Enhance America Inc., Lake in the Hills, IL

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Design of the Times 2008 Contest Declaration

Client: Anheuser-Busch Co., St. Louis, MO
Product(s) Promoted: Budweiser Select
Distribution: Nationwide, but primarily Kentucky and Ohio
Production Run Quantity: 500
Introduction: 4/1/08
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 48" x 36" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2008 Contest Declaration

Client: The Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut and Level vodkas, Plymouth gin, Cruzan rum
Distribution: Trade - National Off-Premise
Production Run Quantity: 11,000
Introduction: 1/1/08
Intended Duration: 1 year
Dimensions (H x W x D): 7" x 6" x 0"
Weight: 0 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: G2 Branding and Design, New York, NY

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Design of the Times 2008 Contest Declaration

Client: The Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Flavors
Distribution: National, On-premise
Production Run Quantity: 18,000
Introduction: 6/1/07
Intended Duration: 3 Months
Dimensions (H x W x D): 8" x 4" x 4"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: G2 Branding and Design, New York, NY

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Design of the Times 2008 Contest Declaration

Client: The Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut vodka
Distribution: National off-premise
Production Run Quantity: 800
Introduction: 11/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 96" x 36" x 36"
Weight: 25 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: G2 Branding and Design, New York, NY

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Design of the Times 2008 Contest Declaration

Client: Draftfcb for Brown Forman Beverage Co., Chicago, IL
Product(s) Promoted: Jack Daniel's whiskey
Distribution: Liquor Stores
Number of Stores: 2,400
Production Run Quantity: 2,416
Introduction: 10/15/08
Intended Duration: 4 months
Dimensions (H x W x D): 96" x 24" x 24"
Weight: 9 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Integer Group for Moslon Coors Brewing, Golden, CO
Product(s) Promoted: Coors Light Beer
Distribution: On-Premise Bars/Restaurants/Night clubs
Production Run Quantity: 800
Introduction: 3/30/08
Intended Duration: 2 years
Dimensions (H x W x D): 11" x 5" x 5"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

Client: The Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut vodka, Absolut Citron, Absolut Mandrin
Distribution: National On-premise
Production Run Quantity: 5,000
Introduction: 1/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 14" x 0"
Weight: 0 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: G2 Branding and Design, New York, NY

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Design of the Times 2008 Contest Declaration