Alcohol

Client: D.G. Yuengling & Son Inc., Pottsville, PA
Product(s) Promoted: Yuengling Beer
Distribution: Supermarkets
Number of Stores: 500
Production Run Quantity: 500
Introduction: 3/1/09
Intended Duration: 60-90 days
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 12 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Baird Display, Waukesha, WI

---

Design of the Times 2009 Contest Declaration

Client: Dr Pepper Snapple Group, Plano, TX
Product(s) Promoted: Rose's Cocktail Mixers
Distribution: Convenience Stores Nationwide
Number of Stores: 1,000-3,000
Production Run Quantity: 1,000 of each
Introduction: 5/15/09
Intended Duration: More than a year
Dimensions (H x W x D): 75" x 96" x 24"
Weight: 735 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: NYSCO Products, Bronx, NY

---

Design of the Times 2009 Contest Declaration

Client: Beam Global Spirits, Deerfield, IL
Product(s) Promoted: Rum
Distribution: Nationally in bars, restaurants, liquor and grocery stores
Number of Stores: 1,000
Production Run Quantity: 170 - 1,450 each of 8 different elements (4,565 pcs. total)
Introduction: 3/1/09
Intended Duration: 1 year
Dimensions (H x W x D): 78" x 72" x 36"
Weight: 100 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: The Integer Group for MillerCoors, Lakewood, CO
Product(s) Promoted: Coors Light
Distribution: Supermarkets in Delaware, Maryland, New Jersey, New York, Connecticut, Rhode Island, Maine & Massachusetts
Number of Stores: Unknown
Production Run Quantity: 142
Introduction: 4/15/09
Intended Duration: Permanent
Dimensions (H x W x D): 40" x 40" x 6"
Weight: 18 lbs.
Budget Category (U.S.): $351 - $400 (display only)

Client: Constellation Brands, Canandaigua, NY
Product(s) Promoted: Cook's Champagne
Distribution: Liquor Stores Nationwide
Number of Stores: 900
Production Run Quantity: 900
Introduction: 11/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 85" x 35" x 35"
Weight: 150 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: The Display Connection Inc., Moonachie, NJ

---

Design of the Times 2009 Contest Declaration

Client: Draftfcb on behalf of Brown-Forman, Chicago, IL
Product(s) Promoted: Jack Daniel's Whisky
Distribution: On-premise accounts
Number of Stores: 150
Production Run Quantity: 150
Introduction: 4/15/09
Intended Duration: 3-5 Years
Dimensions (H x W x D): 4" x 5" x 6"
Weight: 1 lb.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Everbrite, Greenfield, WI

---

Design of the Times 2009 Contest Declaration

Client: D.G. Yuengling & Son Inc. Pottsville, PA
Product(s) Promoted: Yuengling beer brands
Distribution: On-premise nationwide
Number of Stores: 140
Production Run Quantity: 150
Introduction: 10/7/08
Intended Duration: Three years required, but designed for five.
Dimensions (H x W x D): 21" x 72" x 3"
Weight: 15 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Alluma Tech Inc., Franklin, WI

---

Design of the Times 2009 Contest Declaration

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser, Bud Light and Bud Select
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 438
Production Run Quantity: 438
Introduction: 3/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 36" x 53" x 1"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

---

Design of the Times 2009 Contest Declaration

Brand: Southern Comfort Co., Louisville, Ky.
Display company: TracyLocke, New York
Displays: Floor graphics, shelf talkers, neck hangers, cold racks and secondary displays
Key insight: More consumers are entertaining at home and want easy-to-serve beverages.
Solution: At-home usage tests revealed four out of five consumers would buy Southern Comfort premixed cocktails without tasting them first. Messaging touts their easy use.

Bavaria S.A., a Bogotá, Colombia-based subsidiary of SABMiller, promoted its Club Colombia brand with this 3-D aisle violator that features a full-sized replica of a bottle of beer. As an already established brand, the goal of this display was to attract new consumers and increase sales in mass merchants. The material is durable enough to be placed indoors or out and is difficult to damage or break. The bottle on the display spins, and the copy roughly translates to "How can you resist the refined flavor."