Client: MillerCoors, Chicago, IL
Product(s) Promoted: Coors Light
Distribution: Supermarket/Grocery Midwest & Northeast Test Market
Number of Stores: 50
Production Run Quantity: 50
Introduction: 9/16/12
Intended Duration: 12-18 months
Dimensions (H x W x D): 72" x 48" x 15"
Weight: 25 lbs.
Budget Category (U.S.): $251 to $300 (display only)
Entrant: The Integer Group, Chicago, IL