In support of its patriotic “Red, White & Berry” Smirnoff Ice flavor, Diageo ran a Facebook and Instagram contest that awarded 100 people $500 to cover two extra days off following the July 4 holiday.
Expanding on its video capability, Instagram has introduced IGTV, a standalone app and a feature within the Instagram app that plays longer videos and enables users to discover more videos – all in its mobile, vertical format.
