Pallet Displays

Client: H.J. Heinz Co., Pittsburg, PA
Product(s) Promoted: Heinz Classico Pasta Sauces
Distribution: Nationwide to Kroger, Ralph's, Food 4 Less
Number of Stores: 650
Production Run Quantity: 1,300
Introduction: 3/8/09
Intended Duration: 1-2 weeks
Dimensions (H x W x D): 50" x 24" x 20"
Weight: 500 lbs.
Budget Category (U.S.): $401 - $450 (includes product)
Producer: Packaging Unlimited, Louisville, KY

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Design of the Times 2009 Contest Declaration

Client: Eastman Kodak, Rochester, NY
Product(s) Promoted: Inkjet Printers, and Ink cartridges
Distribution: Staples Canada
Number of Stores: 210
Production Run Quantity: 210
Introduction: 2/15/09
Intended Duration: 3-4 months
Dimensions (H x W x D): 56" x 48" x 24"
Weight: 150 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Smurfit-Stone ImagePac, Jackson, WI

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Design of the Times 2009 Contest Declaration

Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: DVD and Blu-ray
Distribution: U.S.: Kmart, Best Buy, Supermarkets. Canada: Walmart, Sam's Club, Zellers, Supermarkets
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 2/3/09
Intended Duration: 2 weeks
Dimensions (H x W x D): 65" x 48" x 24"
Weight: 70 lbs.
Budget Category (U.S.): $101 - $150 (display only)

"This two-sided corrugated pallet from Zebco holds a large assortment of rod and reel combinations in an easy-to-select manner thanks to the corrugated spacer at the bottom of the unit. The spacer neatly separates and organizes each set.

Several years ago, this same company created the world's largest game of 'pick-up sticks' by neglecting this critical feature, resulting in all of the rods getting tangled together. Nice to see they've learned their lesson and made a smart adjustment to their merchandising strategy. The big one didn't get away this time."

"Here in Arizona, plants grow almost year-round, so the local garden centers and home improvement giants showcase planting products, fertilizer and potting mix virtually every day. Displays need to last, and this pallet, featuring Bayer Rose & Flower Care products, breaks away from the ordinary units with its use of molded-plastic parts (I suspect from a stock mold) in the brand's traditional blue color. It also has some strategically placed decals and a full-color header.

Retailer: Costco
Location: Norwalk, CT

Retailer: Sam's Club
Location: Little Rock, AR