Client: Rand McNally, Skokie, IL
Introduction: March 2006
Product(s) Promoted: Rand McNally Road Atlas and Easy-to-Read Atlas
Distribution: Wal-Mart stores
Intended Length of Use: 6 to 8 Weeks
Size of Run: 3,000
Dimensions (H x D x W): 5' x 2' x 3'4"
Weight: 75 Ibs.
Producer: Great Northern Corp., Racine, WI
Design of the Times 2006 Contest Declaration
What were the objectives for this entry?
