Pallet Displays

Retailer: Meijer
Location: Chicago

Retailer: Kmart
Location: Chicago

Client: Kmart (Sears Holdings), Chicago
Product(s) Promoted: Bulk Fountains, Bag Assortments, Snaps, Sparklers, Tray Assortments and Party Popper Assortments
Distribution: Kmart, Sears Hardware, Weis Market, Giant Food, Mills Fleet & Farm, Wegman's, Price Chopper, Acme Fresh Markets, VG's, Bigg's and Longs Drugs
Number of Stores: 1,600
Production Run Quantity: 2,500
Introduction: April 2006
Intended Duration: Two months
Dimensions (H x W x D): 60" x 40" x 48"
Weight: 125 lbs.

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: TaxCut Software
Distribution: Best Buy, OfficeMax, Circuit City, CompUSA
Number of Stores: 2,994
Production Run Quantity: 2,994
Introduction: November 2006
Intended Duration: 4 months
Dimensions (H x W x D): 65" x 40" x 40"
Weight: 100 lbs.
Budget Category (U.S.): $151 - $200

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 9,950
Introduction: November 2006
Intended Duration: Two weeks
Dimensions (H x W x D): 72" x 48" x 48"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: Newell Rubbermaid, Huntersville, NC
Product(s) Promoted: TakeAlong Reusable Containers
Distribution: Target, Wal-Mart, Club Stores, Supermarkets
Number of Stores: 3,100
Production Run Quantity: 5,000
Introduction: January 2007
Intended Duration: 2-3 weeks
Dimensions (H x W x D): 47" x 22" x 14"
Weight: 39 lbs.
Budget Category (U.S.): $151 - $200

Client: SupplyOne, Columbus, OH
Product(s) Promoted: Pet Products
Distribution: Mass Merchants
Number of Stores: 150
Production Run Quantity: 500
Introduction: February 2007
Intended Duration: Two weeks (one month if refilled)
Dimensions (H x W x D): 53" x 43" x 24"
Weight: 35 lbs.
Budget Category (U.S.): $16 - $25
Producer: Buckeye Container, Wooster, OH

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?