Graphics/Posters/Clings

Product: Seagram Chateau Estate & Wines Co. Perrier-Jouet champagne
Number of displays: 1,500 first run
P-O-P company: Jordan Ross Inc., New Rochelle, N.Y.
Distribution: Retail liquor outlets
Introduction: October 1991
Duration: Temporary
Construction: SBS board
An additional run of the bag display elements has been ordered for this year, but no total figure has been released.

Product: Miller Lite, Genuine Draft, Genuine Draft Light and Miller High Life beers
Distribution: Supermarkets, convenience stores, mass merchandisers and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Various media
Consumers can't miss Miller Brewing's summer promotions. A wide variety of P-O-P will be used and updated throughout the season.