Burger King Softscape Campaign
Client: Burger King, Miami, FL
Introduction: July 2005
Product(s) Promoted: Broad image, personality and customer promise
Distribution: Nationally
Intended Length of Use: The program is scheduled to roll out nationally in June 2006. This will be an ongoing program. Merchandising will be refreshed every 9 to 12 months or as necessary.
Size of Run: 2,300
Dimensions (H x D x W): 2" x 8.5" x 12"
Weight: 1 lb.