Client: Mohawk Industries, Dalton, GA
Product(s) Promoted: WearDated and SmartStrand Carpet, Hardwood Featuring Scotchgard
Distribution: Key Independent Retailers Across the United States and Canada
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: 3/29/10
Intended Duration: 5 weeks
Dimensions (H x W x D): 108" x 72" x 48"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Marketing Alliance, Dalton, GA