Profile

Paper Mate brand strives for top-notch displays and pen planograms

A Q&A with Mary DaRif, Sherwin-Williams Co.

Gift and greeting card company DaySpring is building a new P-O-P lab and producing more P-O-P annually to help deliver the right message in an untapped Christian market

Labatt USA's diverse lineup of beers presents potential and challenge, and new, tighter processes ensure P-O-P meets the needs of all its brands, channels and customers

A Q&A profile of Spalding Sports Worldwide's Dan Bracken

VTech continues to evolve to ensure its electronic learning games and its P-O-P materials remain state-of-the-art in a competitive market

A Q&A with Kraft Foods' Margaret Blighton

A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J.

Worldwide Cosmetics' marketing teams are raising the bar on merchandising in both professional salons and retail stores with more innovative P-O-P than ever before

A profile of John Sciacchitano, Vice-President, Merchandising, Schieffelin & Somerset Co.