Walmart

Client: Lyrick Studious, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 1,000
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Temporary, Movies, Tapes, Records, CDs
Objectives: A new Barney video was released in Wal-Mart stores with the support of this pallet display. It was intended to garner secondary placement for the new video as well as the old videos, and to encourage impulse purchases. Bright colors and friendly, familiar graphics were used to appeal to kids and adults.

Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.

Client: The Dial Corp., Phoenix, Ariz.
Distribution: Mass merchants
Size of Run: 1,350
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Division: Semipermanent, Suntan Products, Lotions, Moisturizers and Creams
Objectives: The prepack pallet unit was created for the holiday season and offered shoppers the option to purchase gift sets under two different price points.

Client: Revlon Inc., New York
Distribution: Wal-Mart stores
Size of Run: 4,136
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Cosmetics - Women
Objectives: To encourage impulse purchases of Moisture Stay Lip products and to provide consumers with tips on how to coordinate their favorite Moisture Stay shades with their hair color.

Phoenix Display, a Company of International Paper
S-B Power Tool Co.

Phoenix Display, a Company of International Paper
Lego Systems
Comments: The goal was to generate awareness at the front end of 2,500 Wal-Mart stores. Made of corrugated and litho, this standee boldly displays product and the Lego logo, generating heavy awareness during the promotion. On the first day of the event, Lego sales were up 57% in Wal-Mart stores. The following day, sales were up 35%. The displays were placed in every store that ordered them.

Henschel-Steinau Inc.
Panama Jack
Comments: The upscale permanent merchandiser for reading glasses offers a "library" feeling with leather-bound bookends on each side. It's easy to shop on all sides, provides diopter information and mirrors on all sides, and has hidden casters for mobility. The unit was sold into Wal-Mart and bookstores.