Walmart

Client: Alltel Communications Inc., Little Rock, Ark.
P-O-P Company: Darling Store Fixtures, Paragould, Ark.
Division: Permanent, Personal Telecommunications
Comments: This 4-foot by 6-foot wood and metal kiosk for cellular telephones, accessories and services was placed in more than 1,20O Wal-Mart stores throughout the United States. More than 40 wireless communication companies participated in the program.

Client: Anderson Merchandisers, Amarillo, Texas
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Movies, Tapes, Records, CDs

Product: Johnson fishing reels and combos
Number of displays: 1,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
The Johnson Family Fishing Center gives Wal-Mart shoppers an easy way to choose a rod and reel and rewards a purchase with a free sample of Skintastic by Off.

Client: McNeil Consumer Products Co., Fort Washington, Pa.
P-O-P Company: Mechtronics, Stamford, Conn.
Division: Permanent, First Aid and Pharmaceuticals

Marketer: Vidpro International, Dallas
Objective: To attract customer attention to the Nintendo games.
Number of Displays: 700
Construction: .090 black ABS plastic
Introduced: February 1997
Producer: Performance Printing, Dallas

Product: Elastic health supports
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Independent drugstores and supermarket pharmacies
Introduction: March 1997
Duration: Permanent
Construction: Injection-molded plastic
Becton Dickinson offers four power wings in prepacked formats, any two of which can be mounted back-to-back to a floor pole to create a permanent aisle display. The newest one, being used in Wal-Mart stores, features a color-coded header card and tag hooks.