Walmart

In their drive to educate buyers, marketers of aftermarket products and new cars recognize the need for a consumer-friendly approach.

Client: Polaroid Corp., Waltham, Mass.
Introduction: Summer 2004
Size of Run: 10,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: This PDQ tray designed for Wal-Mart holds six Polaroid cameras and promotes a $6 movie voucher. The units are curved and shaped like the cameras.

Skyrocketing P-O-P materials prices, lackluster interest in RFID technology