Walmart

Strategies for writing effective display copy

Retailer: Wal-Mart
Location: Kissimmee, FL

Client: AMC Beauty, Ridgefield, NJ
Producer: TimBar Packaging and Display, New Oxford, PA
Size of Run: 2,500
Comments: The unique jewel shape and life-size image of pop singer Ashanti helped create in-store buzz for this Wal-Mart exclusive launch.

Client: Campbell Soup Co., Camden, NJ
Producer: Weyerhaeuser Retail Experience Network, Federal Way, WA
Size of Run: 4,000
Comments: This display was sturdy enough to support the considerable weight of its product. Graphics on four sides announced the new microwaveable bowl feature.

Client: DirecTV, El Segundo, CA
Producer: Rapid Displays, Chicago and Union City, CA
Size of Run: 2,850

Client: Black & Decker, Hunt Valley, MD
Producer: Weyerhaeuser Retail Experience Network, Federal Way, WA
Size of Run: 1,500
Production Date: November 2005
Comments: An actual working unit and "try me" callouts invite interaction with this pallet display designed for Wal-Mart.

Display producers test ahead of time to make sure P-O-P will survive shipping, handling