Walmart

Client: Kimberly-Clark, Irving, TX
Introduction: August 2005
Product(s) Promoted: Kotex Distribution: Wal-Mart Intended Length of Use: 1 to 2 weeks
Size of Run: 3,000 Dimensions (H x D x W): 58" x 48" x 40"
Weight: 325 Ibs.
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

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Client: Hasbro Inc., Pawtucket, RI
Introduction: August 2005
Product(s) Promoted: Hasbro VideoNow XP and/or ChatNow products
Distribution: National distribution in Wal-Mart, Target, Kmart, Sears, Best Buy, Meijer, Fred Meyer
Intended Length of Use: 6 to 9 months
Size of Run: 5,700
Dimensions (H x D x W): 4' x 2' x 4'
Weight: 35 lbs.
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2006 Contest Declaration

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Client: Timex Corp., Middlebury, CT
Introduction: October 2005
Product(s) Promoted: Wrist Watches
Distribution: Wal-Mart
Intended Length of Use: 2 to 3 months
Size of Run: 3,400
Dimensions (H x D x W): 6.75" x 6.5" x 17.5"
Weight: 2 Ibs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

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Client: The Gillette Co., Boston, MA
Introduction: December 2005
Product(s) Promoted: Razor blades
Distribution: Wal-Mart
Intended Length of Use: 5 years
Size of Run: 13,500
Dimensions (H x D x W): 6-1/8" x 17-3/8" x 48"
Weight: 19.4 Ibs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

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Client: Produce For Better Health, Wilmington, DE
Introduction: December 2005
Product(s) Promoted: Fresh produce and healthy, produce-related food items
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Intended Length of Use: One week
Size of Run: 1,715
Dimensions (H x W): 57.5 x 16"
Producer: MARS Advertising, Southfield, MI

Design of the Times 2006 Contest Declaration

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Client: DreamWorks Home Entertainment, Glendale, CA
Introduction: November 2005
Product(s) Promoted: Madagascar DVDs
Distribution: Wal-Mart stores
Intended Length of Use: 2 weeks
Size of Run: 6,615
Dimensions (H x D x W): 72" x 24.25" x 48.5"
Weight: 200 Ibs.
Producer: Origin LLC, Burbank, CA

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Design of the Times 2006 Contest Declaration

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Client: Neutrogena, Los Angeles, CA
Introduction: January 2006
Product(s) Promoted: Clean Lash Tint
Distribution: Wal-Mart, National
Intended Length of Use: 2 weeks
Size of Run: 1,104
Dimensions (H x D x W): 47" x 6" x 14"
Weight: 11.2 Ibs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

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Design of the Times 2006 Contest Declaration

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Client: Rand McNally, Skokie, IL
Introduction: March 2006
Product(s) Promoted: Rand McNally Road Atlas and Easy-to-Read Atlas
Distribution: Wal-Mart stores
Intended Length of Use: 6 to 8 Weeks
Size of Run: 3,000
Dimensions (H x D x W): 5' x 2' x 3'4"
Weight: 75 Ibs.
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

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Client: The Gillette Co., Boston, MA
Introduction: September 2005
Product(s) Promoted: Batteries
Distribution: Wal-Mart
Intended Length of Use: 12 months
Size of Run: 144
Dimensions (H x D x W): 5' x 2' x 4'
Weight: 350 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

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Client: The Gillette Co., Boston, MA
Introduction: July 2005
Product(s) Promoted: Oral Care Products
Distribution: Wal-Mart
Intended Length of Use: 2 months
Size of Run: 1,708
Dimensions (H x D x W): 4' x 4' x 4'
Weight: 350 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?