Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Nerf Showtime Hoops
Distribution: Wal-Mart
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: August 2006
Intended Duration: Two months
Dimensions (H x W x D): 72" x 24" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200
Producer: Design Phase Inc., Waukegan, IL
Design of the Times 2007 Contest Declaration
What were the marketing objectives for this entry?