Walgreen Co.

Client: Basic Research, Salt Lake City, UT
Product(s) Promoted: Fat Burner, Calorie Control and Quick Start
Distribution: Walmart, Walgreens, Rite Aid, GNC
Number of Stores: 3,500
Production Run Quantity: 4,000
Introduction: 6/10/09
Intended Duration: 6 months
Dimensions (H x W x D): 69" x 36" x 26"
Weight: 15 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: The Strive Group, Cincinnati, OH

Design of the Times 2010 Contest Declaration

Client: Energizer Personal Care, Shelton, CT
Product(s) Promoted: Banana Boat Sport Performance & Ultra Defense SPF85 UltraMist and SPF100 Lotion suncare products
Distribution: Walgreens
Number of Stores: 4,522
Production Run Quantity: 4,522
Introduction: 2/1/10
Intended Duration: 8 weeks
Dimensions (H x W x D): 35" x 30" x 10"
Weight: 60 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: International Paper, Charlotte, NC

Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Prevacid 24 Hour
Distribution: Walgreens
Number of Stores: 3,000
Production Run Quantity: 6,080
Introduction: 2/15/10
Intended Duration: 3 months
Dimensions (H x W x D): 25" x 11" x 6"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified, Edison, NJ

Design of the Times 2010 Contest Declaration

Client: Energizer Personal Care, Shelton, CT
Product(s) Promoted: Banana Boat Sport Performance & Ultra Defens SPF85 UltraMist and SPF100 Lotion suncare products
Distribution: Walgreens
Number of Stores: 4,322
Production Run Quantity: 4,322
Introduction: 2/1/10
Intended Duration: 4 weeks
Dimensions (H x W x D): 12" x 15" x 10"
Weight: 12 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: International Paper, Charlotte, NC

Client: Merck Consumer Care, Roseland, NJ
Product(s) Promoted: Zegerid OTC Product
Distribution: Walmart, Walgreens, Rite Aid
Number of Stores: 20,800
Production Run Quantity: 46,628
Introduction: 5/11/10
Intended Duration: 3 months
Dimensions (H x W x D): 53" x 16" x 4"
Weight: 20 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Mechtronics Corp., White Plains, NY

Design of the Times 2010 Contest Declaration

Client: Noah's Naturals, Los Angeles, CA
Product(s) Promoted: Powdered Dietary Supplement
Distribution: Walgreens
Number of Stores: 1,800
Production Run Quantity: 2,200
Introduction: 1/15/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 10" x 18" x 8"
Weight: 2 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Bay Cities, Pico Rivera, CA

Design of the Times 2010 Contest Declaration

Client: Colgate-Palmolive, New York, NY
Product(s) Promoted: Colgate ProClinical
Distribution: Walgreens nationwide
Number of Stores: 7,000
Production Run Quantity: 7,087
Introduction: 3/22/10
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 36" x 30" x 12"
Weight: 24 lbs.
Budget Category (U.S.): $26 - $50 (includes product)
Producer: RockTenn Merchandising Displays, Winston-Salem, NC

Design of the Times 2010 Contest Declaration

Client: Walgreen Company, Deerfield, IL
Product(s) Promoted: Blood pressure monitors and related products
Distribution: Walgreens
Number of Stores: 5,245
Production Run Quantity: 5,245
Introduction: 5/12/10
Intended Duration: 6 months
Dimensions (H x W x D): 49" x 16" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Menasha Packaging, Neenah, WI

Design of the Times 2010 Contest Declaration