Walgreen Co.

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Various Zyrtec OTC products
Distribution: Walgreens stores nationally
Number of Stores: 5,000
Production Run Quantity: 5,000 endcaps, 5,000 power wings, 5,000 pharmacy tables
Introduction: 2/3/08
Intended Duration: 6 months or more
Dimensions (H x W x D): 80" x 36" x 18"
Weight: 50 lbs.
Budget Category (U.S.): $101-$150 (display only)

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: 52-count Listerine Whitening Quick Dissolve Strips
Distribution: Walgreens, CVS, Safeway
Production Run Quantity: 22,640
Introduction: 7/2/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 13" x 18" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Walgreen Co., Deerfield, IL
Product(s) Promoted: Fragrances
Distribution: Walgreens
Number of Stores: 6,300
Production Run Quantity: 6,300
Introduction: 11/5/07
Intended Duration: 2 months
Dimensions (H x W x D): 36" x 72" x 12"
Weight: 6 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace razors
Distribution: Accounts including CVS, Walgreens and Walmart
Number of Stores: 13,800
Production Run Quantity: 18,117
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 15" x 2" x 5"
Weight: 2 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Yes to Inc., Libertyville, IL
Product(s) Promoted: Organic Lip Balm
Distribution: Walgreens, nationwide
Number of Stores: 7,000
Production Run Quantity: 9,000
Introduction: 6/1/08
Intended Duration: 2 months
Dimensions (H x W x D): 10" x 8" x 8"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Midland Container, Franksville, WI

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Design of the Times 2008 Contest Declaration

Client: Walgreen Co., Deerfield, IL
Product(s) Promoted: Cosmetics
Distribution: Walgreens
Number of Stores: 6,200 stores
Production Run Quantity: 6,200 84-ft. store sets
Introduction: 1/31/07
Intended Duration: 8-10 years
Dimensions (H x W x D): 90" x 108" x 48"
Weight: 1,000 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: RTC, Rolling Meadows, IL

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Design of the Times 2008 Contest Declaration

Client: Beiersdorf Inc., Wilton, CT
Product(s) Promoted: Nivea Lip
Distribution: Rite Aid, Walgreens
Number of Stores: 10,000
Production Run Quantity: 13,300
Introduction: 5/15/08
Intended Duration: 1 month
Dimensions (H x W x D): 10" x 15" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration