Client: Unilever, Greenwich, CT
Introduction: January 2006
Product(s) Promoted: Axe 12 oz. Shower Gel
Distribution: Wal-Marts nationwide
Intended Length of Use: 4 weeks
Size of Run: 75,000
Dimensions (H x D x W): 9.75" x 14" x 15"
Weight: 28 lbs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ
Design of the Times 2006 Contest Declaration
What were the objectives for this entry?
