Unilever Co.

Client: Unilever Bestfoods, Englewood Cliffs, N.J.
Introduction: January 2004
Distribution: Supermarkets
Producer: Smurfit-Stone Display Group, Richmond, Va.
Comments: The Carb Options line is identifiable by a strong blue color connoting health and vitality.

A case study from the Promotion Marketing Association's 2004 Reggie Awards

Retailers back uniform standards, but chip prices must fall before tagging of individual products is common