Unilever Co.

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Dove Body Mist/ Anti-perspirant
Number of Stores: 1,000
Production Run Quantity: 4,100
Introduction: 6/10/08
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 59" x 13" x 15"
Weight: 18 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Smurfit-Stone Display and Graphic Group, Jackson, WI

---

Design of the Times 2008 Contest Declaration

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Dove Body Mist and Anti-Perspirant/Deodorant
Distribution: Mass merchants nationwide
Number of Stores: 250
Production Run Quantity: 250
Introduction: 6/15/08
Intended Duration: 4 weeks
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 13 lbs.
Budget Category (U.S.): $26 - $50 (includes product)
Producer: Smurfit-Stone Display and Graphics Group, Jackson, WI

---

Design of the Times 2008 Contest Declaration

Client: Unilever NA, Trumbull, CT
Product(s) Promoted: Axe 12-ounce Shower Gel
Distribution: Walmart
Number of Stores: 4,000
Production Run Quantity: 35,000
Introduction: 1/13/08
Intended Duration: 2 to 3 weeks
Dimensions (H x W x D): 9" x 15" x 14"
Weight: 18 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Smurfit-Stone Display Group, Clifton, NJ

---

Design of the Times 2008 Contest Declaration

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Dove Ultimate Clear Cool Essentials 2.6-ounce 4-pack Anti-Perspirant & Deodorant
Distribution: Costco
Number of Stores: 300
Production Run Quantity: 1,500
Introduction: 4/1/08
Intended Duration: 3 weeks
Dimensions (H x W x D): 42" x 47" x 39"
Weight: 296 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Smurfit-Stone Display and Graphics, Jackson, WI

---

Design of the Times 2008 Contest Declaration