Lever 2000 Coupons for Recycling Signage
Brand: Unilever, Englewood Cliffs, N.J.
Display: Signage on reverse-vending recycling machines (RVMs)
Display companies: Tomra North America, Shelton, Conn.; Paddington Advertising, New York
Key insight: Coupon redemption is higher when they are received as shoppers begin their shopping trips.
Solution: As shoppers deposited their recyclable glass, plastic and aluminum containers, they received a coupon for Lever 2000 soap, promoted via an ad on the machine.