Dove Clinical Protection Floorstand
Client Company: Unilever Canada
Country of Production: Canada
Country of Placement: Canada
Intended Length of Use: 3 months
Producer: Smurfit-Stone Display Group
Unit Cost: Under $50
Production Date: 2/9/2009
Production Run Quantity: 1,800
Objectives: This display was designed to help launch Dove Clinical Protection Antiperspirant. It needed to have a premium look that would not overwhelm the small amount of product on the display while still conforming to the retailer's store specifications.