Client: Unilever, Englewood Cliffs, NJ
Product(s) Promoted: Knorr Rice and Pasta Sides and Ragu Pasta Sauce
Distribution: Walmart Supercenters
Number of Stores: Wave 1: 1,500 stores Wave 2: 2,400 stores
Production Run Quantity: End-Cap Signage Kit: Wave 1: 1,500 stores Wave 2: 2,400 stores
Introduction: 1/20/14
Intended Duration: (2) 2 week periods for a total of 4 weeks