Unilever’s Lipton tea brand launched four mobile videos – meaning they were produced for full-screen, vertical video viewing on smartphones – that tell the stories of some Millennial-aged tea farmers in Kenya.
Meijer activated Unilever's #brightFuture cause platform in a Jan. 8/12 circular feature offering $5 off a future receipt with purchase of $15 worth of Axe, Dove, Suave or Tresemme.
Publix tied in to Unilever's Jan. 1 FSI event with a New Year's-themed, full-page feature in its Dec. 31, 2016 coupon book dangling a $10 store gift card with purchase of $30 worth of Unilever personal care products.
