CVS/pharmacy tied into Unilever’s March 19 FSI event with a feature in its concurrent circular offering ExtraCare loyalty cardholders $5 in ExtraBucks Rewards with purchase of $20 worth of select Dove Men+Care, Axe, Degree Men and Vaseline SKUs.
Shelfbucks, Austin, Texas, and its beacon-enabled Smart Display system generated a comprehensive set of data points on how P-O-P displays perform in stores.
