Tyson Foods, Inc.

Client: Sara Lee Food & Beverage Company, Downers Grove, IL
Product(s) Promoted: Earth Grains Eco-Grains Bread
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 6,793
Introduction: 1/1/10
Intended Duration: Permanent
Dimensions (H x W x D): 48" x 12" x 14"
Weight: 26 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2010 Contest Declaration

Client: Sara Lee Food & Beverage Company, Downers Grove, IL
Product(s) Promoted: Earth Grains Eco-Grain Bread Packaging
Distribution: Supermarkets
Number of Stores: 10,000
Production Run Quantity: 1,000,000
Introduction: 1/9/09
Intended Duration: Ongoing
Dimensions (H x W x D): 8" x 5" x 4"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2010 Contest Declaration

Client: Sara Lee Food & Beverage Company, Downers Grove, IL
Product(s) Promoted: Sandwich Bread, Buns/Rolls
Distribution: Hy-Vee, Save Mart, Reasors, Raley's
Number of Stores: 60
Production Run Quantity: 38,861
Introduction: 10/1/10
Intended Duration: 3 years (annual graphic refresh)
Dimensions (H x W x D): 72" x 192" x 24"
Weight: 200 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: Display Boys, Irvine, CA, CA

Retailer: Safeway
Location: Oakland, CA

Retailer: Fresh & Easy
Location: Tempe, AZ