Tyson Foods, Inc.

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Branded Breakfast Breads, Bagels and English Muffins
Distribution: National Grocery Chains and Supermarkets
Number of Stores: 400
Production Run Quantity: 400
Introduction: 11/1/10
Intended Duration: One year +
Dimensions (H x W x D): 45" x 18" x 15"
Weight: 19 lbs.
Budget Category (U.S.): $101-$150 (display only)

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Ball Park Hot Dog & Hamburger Buns, Sara Lee Hot Dog & Hamburger Buns
Distribution: National
Number of Stores: 6,500
Production Run Quantity: 13,700
Introduction: 4/15/11
Intended Duration: April 15, 2011-September 6, 2011
Dimensions (H x W x D): 45" x 25" x 15"
Weight: 20 lbs.
Budget Category (U.S.): $101-$150 (display only)