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Toy "R" Us

  • Fisher-Price Smart Cycle Powered Endcap

    Client: Fisher-Price Inc., East Aurora, NY
    Product(s) Promoted: Fisher-Price Smart Cycle
    Distribution: Toys "R" Us
    Number of Stores: 587
    Production Run Quantity: 575
    Introduction: 9/1/07
    Intended Duration: 1 year +
    Dimensions (H x W x D): 84" x 48" x 72"
    Weight: 250 lbs.
    Budget Category (U.S.): $401 - $450 (display only)
    Producer: Darko Inc., Twinsburg, OH

    Design of the Times 2008 Contest Declaration

    Fisher-Price Smart Cycle Powered Endcap
  • Nintendo "Pokemon" Endcap

    Client: Nintendo of America, Redmond, WA
    Product(s) Promoted: Pokemon Mystery Dungeon
    Distribution: Toys "R" Us
    Number of Stores: 585
    Production Run Quantity: 600
    Introduction: 4/7/08
    Intended Duration: 1 Month
    Dimensions (H x W x D): 60" x 47" x 21"
    Weight: 100 lbs.
    Budget Category (U.S.): $51 - $100 (display only)
    Producer: Wetzel Brothers, Cudahy, WI

    Design of the Times 2008 Contest Declaration

    Nintendo "Pokemon" Endcap
  • Hasbro Pink Monopoly Diorama

    Client: Hasbro Inc., Pawtucket, RI
    Product(s) Promoted: Monopoly Board Game
    Distribution: Toys "R" Us
    Number of Stores: 425
    Production Run Quantity: 425
    Introduction: 9/15/06
    Intended Duration: 3 month
    Dimensions (H x W x D): 8" x 24" x 12"
    Weight: 15 lbs.
    Budget Category (U.S.): $51 - $100 (display only)
    Producer: The Display Connection Inc., Moonachie, NJ

    Design of the Times 2008 Contest Declaration

    Hasbro Pink Monopoly Diorama
  • Mario Kart Standee

    Client: Nintendo of Canada, Richmond, BC
    Product(s) Promoted: Video Games/Accessories
    Distribution: EB Games and Toys "R" Us Canada
    Number of Stores: 390
    Production Run Quantity: 1,000
    Introduction: 4/11/08
    Intended Duration: 6-12 weeks
    Dimensions (H x W x D): 60" x 30" x 14"
    Weight: 10 lbs.
    Budget Category (U.S.): $26 - $50 (display only)
    Producer: Great Northern Corp., Chippewa Falls, WI

    Design of the Times 2008 Contest Declaration

    Mario Kart Standee
  • Disney DVD Endcap Header

    Client: Walt Disney Studio Home Entertainment, Burbank, CA
    Product(s) Promoted: Walt Disney Studio Home Entertainment DVDs
    Distribution: Toys "R" Us
    Number of Stores: 475
    Production Run Quantity: 475
    Introduction: 10/18/07
    Intended Duration: 3 years
    Dimensions (H x W x D): 98" x 54" x 26"
    Weight: 200 lbs.
    Budget Category (U.S.): $451 - $500 (display only)
    Producer: Design Phase Inc., Waukegan, IL

    Design of the Times 2008 Contest Declaration

    Disney DVD Endcap Header
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