The membership-based online grocer is leveraging Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app.
Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.
The pilot puts ads on Caper Carts at Good Food Holdings' Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead.
The company has made several updates to its e-commerce storefronts, including new merchandising and marketing capabilities, as well as to its smart shopping carts to further digitize its grocery partners' store experience.
Northeast Grocery Inc. expands its partnership with Instacart, will roll out new e-commerce capabilities and launch a retail media network using Carrot Ads.
Webstop will leverage Swiftly's advanced mobile app platform to bring regional and independent grocery clients improved features and a functionality that enables them to capture their share of the growing retail media market.