Target, Inc.

Client: Silipos Inc., New York
Introduction: June 2002
Number of displays: 500
Construction: Wire, metal tubing, Sintra, litho header with actual sample of Silipos gel attached
Distribution: Sporting goods stores and chain stores specializing in sporting goods and athletic equipment
P-O-P company: Atlantic Merchandising Group Ltd., Glen Head, N.Y.
Comments: Targeted to serious, active consumers, the new displays introduce the Silipos Gel product. The displays tout the unique properties of the line of cushioned body wraps.

Client: Procter & Gamble Cosmetics, Hunt Valley, Md.
Size of Run: 1,100
Production Date: August 2002
Producer: Alliance, A Rock-Tenn Co., Winston-Salem, N.C.
Division: Temporary, Cosmetics: Multiple Product Line Merchandising
Comments: This endcap shipped to Target stores prepacked to ensure product placement was correct. A shade wheel helps the consumer select the right color and reduce the amount of product that is opened and "tested."

The home improvement market is undergoing changes as retailers clamp down on display requirements and store channels evolve

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.

Retail Category: Eating/Drinking Establishments
Display Type: Permanent Signage
Client: Madden Communications, Wood Dale, Ill.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 1,225
Comments: Targeting 21- to 27-year-olds at music-oriented on-premise accounts, the MGD music guitar links imagery of a vacuum-formed guitar with a bright white neon MGD logo.

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.