SuperValu

Retailer: bigg's
Location: Cincinnati

Retailer: bigg's
Location: Cincinnati

Retailer: Supervalu
Product: Oya Pointe California Chardonnay
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Alcoholic beverages
Price: $9.99, 750 ml. bottle
Comments: Supervalu launched Oya Pointe in fall 2005 with in-store support that included floor displays, endcaps, neck hangers with suggested recipes, and wine-tasting events. Rich label colors were chosen to complement the harvest-inspired brand icon.

Retailer: Albertsons
Product: Essensia Chocolate Chunk Cookie Ice Cream Sandwich
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Ice Cream
Price: $3.49, 28 ounces
Comments: Albertsons promotes its Essensia premium private label line of nearly 200 SKUs via television, coupon offers, and in-store displays.

Retailer: Supervalu
Product: Nature's Best Organic White Cheddar Macaroni & Cheese
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Side Dishes
Price: $1.99, 7.25 ounces
Comments: Supervalu introduced 122 items in the Nature's Best line of organic foods in April 2006. The products are merchandised in their own section within the retailer's natural/organic shelf sets.