SuperValu

Retailer: Cub Foods
Location: Minneapolis, MN

Client: Henkel, Scottsdale, AZ
Product(s) Promoted: Purex Detergent & Purex Fabric Softener
Distribution: Albertsons
Number of Stores: 252
Production Run Quantity: 252
Introduction: 10/1/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 71" x 24" x 20"
Weight: 271 lb.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Alliance, a RockTenn Co., Winston-Salem, NC

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Design of the Times 2009 Contest Declaration

Client: Henkel, Scottsdale, AZ
Product(s) Promoted: Purex Complete 3-in-1 Laundry Sheets
Distribution: Albertsons, Meijer, National Supermarkets
Number of Stores: 2,500
Production Run Quantity: 5,000
Introduction: 5/4/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 70" x 24" x 20"
Weight: 84 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Alliance, a RockTenn Co., Winston-Salem, NC

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Minneapolis, MN
Product(s) Promoted: Entire Energy Set (8 ft)
Distribution: Jewel (Supervalu banner)
Number of Stores: 185
Production Run Quantity: 2,486 shelves
Introduction: 3/9/09
Intended Duration: 5 years
Dimensions (H x W x D): 5" x 48" x 22"
Weight: 26 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: DisplayPlan LPDG, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: Gatorade, Chicago, IL
Product(s) Promoted: Gatorade
Distribution: Supervalu
Number of Stores: 1,200
Production Run Quantity: 3,600
Introduction: 3/12/09
Intended Duration: 2yr +
Dimensions (H x W x D): 72" x 48" x 22"
Weight: 50 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: DisplayPlan LPDG, Chicago, IL

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Design of the Times 2009 Contest Declaration

Retailer: Cub Foods
Location: Madison, WI