Staples, Inc.

Retailer: Staples
Location: Schaumburg, IL
Media operator: SmartSource

Client: Procter & Gamble Corp., Cincinnati, OH
Product(s) Promoted: Duracell MyGrid Product
Distribution: Staples Inc. and Meijer Stores
Number of Stores: 150
Production Run Quantity: 151
Introduction: 11/11/09
Intended Duration: 6 months
Dimensions (H x W x D): 60" x 38" x 15"
Weight: 120 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Mechtronics Corp., White Plains, NY

---

Design of the Times 2010 Contest Declaration

Client: Verizon Wireless, Basking Ridge, NJ
Product(s) Promoted: Verizon wireless and WiFi enhancements
Distribution: Staples Inc.
Number of Stores: 1,700
Production Run Quantity: 1,700
Introduction: 2/15/10
Intended Duration: 6 months
Dimensions (H x W x D): 62" x 24" x 16"
Weight: 50 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Great Northern Corp., Racine, WI

---

Design of the Times 2010 Contest Declaration

Client: ACCO Brands, Lincolnshire, IL
Product(s) Promoted: Enduraglide Dry Erase Markers
Distribution: Staples Inc.
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 11/12/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Great Northern Corp., Racine, WI

---

Design of the Times 2010 Contest Declaration

Client: Eastman Kodak, Rochester, NY
Product(s) Promoted: M-Series Camera, S730 Digital Frame, ESP 5250
Distribution: Staples Inc. stores in Canada
Number of Stores: 300
Production Run Quantity: 325
Introduction: 5/5/10
Intended Duration: 6 months
Dimensions (H x W x D): 60" x 48" x 24"
Weight: 70 lbs.
Budget Category (U.S.): $351 - $400 (display only)
Producer: Synsor Corp., Everett, WA

---

Design of the Times 2010 Contest Declaration

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block At Home
Distribution: Staples Inc.
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: 11/1/09
Intended Duration: 4 months
Dimensions (H x W x D): 59" x 17" x 19"
Weight: 40 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Ascentium, Bellevue, WA

---

Design of the Times 2010 Contest Declaration

Client: Staples Inc., Framingham, MA
Product(s) Promoted: School supplies
Distribution: Staples Inc.
Number of Stores: 1,428
Production Run Quantity: 1,480
Introduction: 5/31/10
Intended Duration: 3-4 months
Dimensions (H x W x D): 60" x 40" x 48"
Weight: 154 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Abbott-Action Inc., Canton, MA

---

Design of the Times 2010 Contest Declaration