Staples, Inc.

Retailer: Staples
Media operator: SmartSource

Client: Staples Inc., Framingham, MA
Product(s) Promoted: School supplies
Distribution: Staples Inc.
Number of Stores: 1,428
Production Run Quantity: 1,480
Introduction: 5/31/10
Intended Duration: 3-4 months
Dimensions (H x W x D): 60" x 40" x 48"
Weight: 154 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Abbott-Action Inc., Canton, MA

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Design of the Times 2010 Contest Declaration

Client: Staples Inc., Framingham Ma, MA
Product(s) Promoted: Locks
Distribution: Staples Inc.
Number of Stores: 1,558
Production Run Quantity: 1,751
Introduction: 5/3/10
Intended Duration: 3-4 months
Dimensions (H x W x D): 60" x 19" x 18"
Weight: 45 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Abbott-Action Inc., Canton, MA

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Design of the Times 2010 Contest Declaration

Client: Microsoft, Redmond, WA
Product(s) Promoted: Wireless Mobile Mouse 4000
Distribution: All Staples locations in the U.S.
Number of Stores: 1,600
Production Run Quantity: 1,600
Introduction: 10/15/09
Intended Duration: 1-3 months
Dimensions (H x W x D): 61" x 18" x 15"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Origin LLC, Burbank, CA

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Design of the Times 2010 Contest Declaration

Client: Procter & Gamble Corp., Cincinnati, OH
Product(s) Promoted: Duracell MyGrid Product
Distribution: Staples Inc. and Meijer Stores
Number of Stores: 150
Production Run Quantity: 151
Introduction: 11/11/09
Intended Duration: 6 months
Dimensions (H x W x D): 60" x 38" x 15"
Weight: 120 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2010 Contest Declaration

Client: Verizon Wireless, Basking Ridge, NJ
Product(s) Promoted: Verizon wireless and WiFi enhancements
Distribution: Staples Inc.
Number of Stores: 1,700
Production Run Quantity: 1,700
Introduction: 2/15/10
Intended Duration: 6 months
Dimensions (H x W x D): 62" x 24" x 16"
Weight: 50 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2010 Contest Declaration

Client: ACCO Brands, Lincolnshire, IL
Product(s) Promoted: Enduraglide Dry Erase Markers
Distribution: Staples Inc.
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 11/12/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2010 Contest Declaration