TomTom Staples Endcap
Client: Tom Tom
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 3 months
Producer: Rapid Displays
Unit Cost: Under $300
Production Date: 8/8/2008
Production Run Quantity: 1,600
Objectives: Create a branded "one stop shop" for TomTom GPS devices on a standard Staples 36" or 48" endcap. Increase awareness of the TomTom brand and product choices. Improve sell through of devices and accessories.