Sports Authority

Client: Under Armour Performance Apparel, Baltimore, MD
Introduction: March 30, 2004
Size of Run: 500
Distribution: Sporting goods stores including Dick's and The Sports Authority
Dimensions (H x W x D): 5'4" x 1'10.5" x 2'2"
Weight: 122 lb.
Producer: Cormark Inc., Des Plaines, IL

A look at the marketplace for retail TV and radio

Apparel retailers want special treatment, so marketers are responding with displays that express the character of the store and the brand

$50 million marketing budget helps company promote new shoe line

In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field.

Patent: 5,918,750
Issued: July 6, 1999
Inventor: Donald A. Jackson, Coral Springs, Fla.
Assignee: The Sports Authority Michigan Inc., Royal Oak, Mich.

Client: New Balance, Boston
Producer: Thomson-Leeds Company Inc., New York
Marketing Objective: This "U"-shaped display is shoppable from three sides, creating a dramatic brand presentation as consumers enter The Sports Authority. It merchandise 54 individual footwear styles.