Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. Sporting Goods P-O-P: Breaking the Rules The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot. Elizabeth Arden: Art, Science & Scents At Elizabeth Arden, selling the fantasy of cosmetic beauty through in-store display requires technical wizardry. First Previous 7 8 9
