Southeastern Grocers

Client: Kellogg Snacks, Elmhurst, Ill.
Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
Duration: Permanent
Size of Run: 1,700
Production Date: November 2003
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Materials/Processes Used: Powder-coated sheet metal base, laser-cut Keebler logo, square tubing, 3/8-inch wire, injection-molded shelf covers, silkscreened PVC header, casters

Product: Camcorder and CD-R tapes in various multi-packs
Number of displays: 5,000
P-O-P company: Applied Merchandising Concepts Inc., New Rochelle, N.Y.
Distribution: Drugstores (CVS, Eckert and Winn-Dixie)
Introduction: November 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Fuji showcased its camcorder and CD-R tape products during and after the holiday season with a prepacked combination floorstand/power wing.