ShopRite

Retailer: ShopRite/Wakefern Food Corp.
Product: Sparkling Natural Mineral Water
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Non-alcoholic Beverages
Price: $1.19, 1-liter
Comments: This sparkling water introduced in February 2006 is part of Wakefern's private label line of imported goods promoted in circulars and brochures distributed in-store and by direct mail. Designers displayed the ShopRite logo inconspicuously so it wouldn't detract from the bottle's imported look.

Retailer: ShopRite/Wakefern Food Corp.
Product: Organic Mixed Vegetables
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Healthy Eating
Price: $1.99, 16 ounces

Retailer: ShopRite/Wakefern Food Corp.
Product: Organic Unsweetened Applesauce
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Ready-to-eat
Price: $1.99, 25-ounce jar
Comments: ShopRite has nearly tripled its organic offerings in the past 18 months. The applesauce bears the distinctive purple banner common to all of ShopRite's organic products.