ShopRite

ShopRite tied in to Unilever's Jan. 29 FSI event with a feature in its concurrent circular using an "aisle of beauty" message to spotlight discounts for loyalty cardholders on Dove, Suave and Vaseline and coupons available for those brands in Sunday papers.

ShopRite tied in to Procter & Gamble's Jan. 29 brandSaver FSI event with a feature in its concurrent circular touting small-size P&G SKUs and offering loyalty cardholders $3 off the purchase of three SKUs from Charmin, Bounty, Herbal Essences, Glide, Oral B, Crest 3D White and Gain.