Shoppers Drug Mart

Neuromarketing research reveals new insights about soup shopping

Putting the shopper at the center of retail assortment decisions.

Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase

Green Hills Market builds loyalty where the shopper, product and store converge.

Brand marketers need to relearn their discipline to succeed at retail, according to RockTenn Merchandising Displays CMO Jon Kramer